Today’s Customer Has Higher Expectations

So how do we reach out to these customers? Bearing in mind that in today’s world online tools are increasingly being used to connect and engage with your customer. Not only that, today’s customer has higher expectations, expects value for money via discounted services and a better standard of service. Here’s how…marketing spend.

Top tools used by small businesses include

	Email marketing is used by 98% of small businesses, an increase of more than 35% over the past five years.
	Social media marketing has increased by 77% as an online tool for business. Using social media also amplifies word-of-mouth referrals, so you get a double hit.
	Online directories. Since Australian cities now appear on Google, Google places and Google search have negated the need for the White Pages and Yellow Pages directories. This is becoming more obvious, with 36% of online businesses using online directories.

Are these tools you use in your business? Do you use them to 5% effect as opposed to integrating them into your campaigns and using them for maximum penetration? We can help you become the experts in online marketing tools and make them an everyday part of your pest control business.

With the biggest impact on small businesses predicted to be mobile search and marketing technologies in the next five years, can you afford to wait?

*recent survey and statistics sourced from May 2013 Constant Contact “Small Businesses: Then and Now” survey

To find out more information about Envu's, reach out to our team.