Going Local on Google Places

More and more people are searching for local business online than anywhere else and the days of flipping open the Yellow Pages to find your nearest pest control professional are long gone, so it is important to make sure your pest control listing can be found easily on the most popular search engine, Google.

Your pest control company probably already shows up on Google but you should still verify your listing and make sure its details are accurate and thorough.

Make your listing really shine with photos and videos, customised categories with any specialised pest services you may offer, your specific service areas, and any offers or discounts to encourage customers to employ your services or repeat purchases. Create your listing using Google Business by following the video walkthrough below or check out the Top Four Tips below to make the most out of Google Business.

Top Four Tips to make sure you go places

1. Create your listing
To give your business the best opportunity of a high ranking in-search results you need to fill in every detail about your pest control company. Make it as visual as possible by adding logos, images and photographs as well as video clips.

 

 

2. Verify your listing

If you only take one of these tips away make sure it’s this one. Verify your business listing with Google and let them know they have the correct information, this gives potential customers confidence in your business.

3. Encourage – customer reviews

Customer reviews are one of the best ways to encourage repeat customers. Invest your marketing budget in a reminder email to send to your customers when it’s time for a follow-up or scheduled inspection and ask them to leave a review about your pest control services on your Google Business listing.

 

 

4. Play by the rules

Google Places is a highly valuable tool that enables you to expand your online presence and the team at Google works hard at maintaining the quality of their services, and that means removing listings that are being dishonest. We recommend reading the Google Business Guidelines to ensure that you are getting the most out of your online assets.

We understand the world of Google, so if you find yourself in a position where you would like to do all of the above but find it all a bit confusing, contact us at Envu Amplify for some guidance.

To find out more information, reach out to our team.

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