Getting Found Locally On Google

Local search is vital if you are in the pest control business. The most often used search terms or phrases include keywords such as “pest control + Location”. An example is “pest control Sydney” or “termite control Brisbane”.

To rank in local search one of the signals Google uses in it complex algorithm is mentions or citations. Google categorises local ranking signals into three board groups - “Relevance”, “Prominence” and “Distance”.

The number of mentions about your business on the web falls under the category “Prominence”. Google assumes that if your business is mentioned more times on the web then it must be popular. Trust plays a role as well so if authoritative sites mention your business than it assumes that recognition means you’re a real business.

So what is a mention or citation?

• Your business name especially if it contains your street address and phone number
• Your businesses URL or web address
• Any unique identifier, which Google can associate with your business

Where do you need to get mentioned?

Just search “Australian business listing sites” and troll through what might be appropriate to list your pest control business under.

The first place to start however is Google Business. It’s free.

Google Business listings has been shown as a percentage of the organic results since the end of 2010.

Visit this link and claim your business https://www.google.com/intl/en_au/business/

Check out this video about how it works.

Of course, if you need some assistance with this call the Envu Amplify help line.

To find out more information, reach out to our team.