‘Experienced and Professional’ – Who Thinks That?

If it’s your customers who think that, then that is fantastic. Get them to rate you on Google or provide a testimonial to go up on your website or in your office window. Without that they are your words only and will be perceived by your average cynical consumer as no different from what the pest control company in the next suburb can say too.

Develop your own unique selling position (USP)

Step 1. What do house owners in your area want?

Your first step in developing a unique selling position is to understand what’s important to house owners in your particular area.

Step 2. How can you deliver what customers want, better than anyone else?

If it is ‘experienced and professional staff’, how are yours more experienced and dedicated than the pest control company down the road? How do you measure professionalism? Is it through the number of customer recommendations?

Step 3. How do you get your USP message across?

How do you get that message across credibly to a house or commercial owner looking for pest control services whether walking past the company shop front or visiting your website for the first time? A good start might be to have some customer comments on your website or develop a customer survey.

To find out more information about Envu's products and services, reach out to our team.