Marketing Costs: Pt. 6/8
Are you spending enough on marketing? Are you spending too much? What stage is your business at?We speak with Lynda Logan, Managing Director at Charts Partners as she discusses the importance of allocating a sufficient budget for marketing.
We speak with Lynda Logan, Managing Director at Charts Partners as she discusses the importance of allocating a sufficient budget for marketing. Lynda highlights that with limited resources, it is crucial for small businesses to prioritize marketing efforts. By benchmarking your marketing budget with competitors, small business will be able to optimise their marketing efforts. This benchmark can serve as a guideline to determine if you need to implement targeted marketing campaigns, such as using flyers, depending on your market.
This video is part of a series to help equip small business owners with knowledge and skills to level up their business. Watch the video to learn more.
To find out more information, reach out to our team.
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